The towering 30-story building 111 Varick has launched leasing and is expected to welcome its first residents before the end of the year. Located in Hudson Square on the western edge of SoHo, a neighborhood that is being transformed into a 24-7 live-work area thanks to a wave of new residential construction and major corporate headquarters currently being built by Google and Disney, the building will offer 100 highly detailed rental apartments with unobstructed skyline and Hudson River views.