111 Varick

Downtown’s 111 Varick is 90% leased; Unveils ultra-luxury “Premium Collection” with one-month free rent

Georgeana — Wed, 04 Aug 2021 12:00:43 +0000

Sky-high rents and astronomical sale prices promise to imposed a collective misery on low- and
middle-income New Yorkers for years to come. While the pandemic softened values to
appreciable lows for several months last year, the market is now undergoing an about-face as
plummeting inventory and escalating prices have taken hold. Moreso, a look at the near-empty
pipeline of new construction filings shows there will be little to relieve the deeper housing
crunch to come.
One of the few rental buildings to open in lower Manhattan in recent years is 111 Varick
Street — a tall, dark, and handsome mid-rise whose two-tiered design is articulated by a
sculptural skin of pre-cast concrete and large gridded windows. The corner building, located at
the nexus of Hudson Square, SoHo, and Tribeca was designed by S9 Architecture, best known
for interventions that pay homage to New York’s industrial past. Their past work includes the
adaptive reuse of DUMBO’s Empire Stores, Dock 72, and the new Wegman’s market in the
Brooklyn Navy Yard.

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Extended reaches 75% leased at 111 Varick in Hudson Sq.

Georgeana — Tue, 01 Jun 2021 12:00:55 +0000

According to the team behind 111 Varick, the 30-story residential rental building located in Hudson Square is officially 75% leased. This milestone was reached at remarkably fast clip, with the building having opened just this past winter.

“The success of the building thus far – despite coming on the market in a historically slow time of year for leasing activity in Manhattan and amid the COVID-19 pandemic – is a direct reflection of the high-quality product 111 Varick offers,” said Jordan Hoch, leasing director and associate broker at Compass. “The sophisticated design, rare views and luxurious amenity spaces are just a few of the many features attracting renters to the building at such an impressive rate.”

Compass is the exclusive marketing and leasing agent on the project.

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Luxury Development Vie To Present The Most Distinctive Amenities

Georgeana — Fri, 28 May 2021 12:00:39 +0000

It might be the renewed focus the pandemic placed on our home environments. It may be
desire to give residents the utmost in luxe entertainment, wellness and health. Or it could be
the rivalrous spirit developers and apartment property owners bring to their battle to win the
greatest numbers of condominium buyers and apartment renters.

Whatever the explanation, the race to unveil the most distinctive and lavish amenities shows
no sign of abating. Whether a recording studio and karaoke room, a dedicated Zen meditation
garden or a boxing gym, the extras offered by luxury buildings these days are a prime
inducement in swaying buyers and renters to sign on the dotted line.

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Luxury Downtown Rental Building, 111 Varick, Reaches Milestone with 75 Percent of Units Leased Shortly after Launching

Georgeana — Wed, 12 May 2021 12:00:56 +0000

The team behind 111 Varick, the striking, undulating 30-story luxury residential rental building located in Hudson Square, today announced that it is officially 75 percent leased. This milestone was reached at remarkably fast clip, with the building having opened just this past winter.

“The success of the building thus far – despite coming on the market in a historically slow time of year for leasing activity in Manhattan and amid the COVID-19 pandemic – is a direct reflection of the high-quality product 111 Varick offers,” said Jordan Hoch, Leasing Director and Associate Broker at Compass. “The sophisticated design, rare views and luxurious amenity spaces are just a few of the many features attracting renters to the building at such an impressive rate.”

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Luxury Downtown Rental Building 111 Varick Reaches Milestone With 75 Percent Of Units Leased

Georgeana — Mon, 10 May 2021 12:00:09 +0000

“111 Varick was built to be a peaceful retreat from the fast-paced city life,” said Jason
Kimmel of Extended. “Attentive details, like the fine textured matte veneer laminate on
a densely fabricated door for the main residential entry door and precision dimensioned
sound-attenuated glass compositions for the windows were designed to elevate the
project and deliver a distinguished condo-like offering to the rental market.”

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Hudson Square booms in advance of Google + Disney; Full new development rundown here

Georgeana — Wed, 28 Apr 2021 12:00:22 +0000

In a condo-rich area, residents will welcome the market-rate and affordable rental
apartments this new tower brings to Hudson Square. The design by S9 Architecture
makes it a street-level standout, and the apartments inside enjoy condo-caliber finishes
and spectacular skyline views, but none of the noise of the nearby Holland Tunnel
thanks to oversized sound-attenuated windows. The building is aiming for LEED Silver
certification, and amenities include an automated parking garage, fitness center,
meditation room, co-working space, lounge, speakeasy-inspired billiards room, and roof
terrace with two grills, dining and lounging areas, and a screening area.

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New, Luxury Rental Building: 111 Varick

Georgeana — Wed, 21 Apr 2021 12:00:12 +0000

111 Varick is a towering 30-story luxury building that offers 100 highly-detailed rental apartments (studio, one- and two-bedroom layouts available) with true condo-like finishes and unobstructed skyline and Hudson River views. Designed by S9 Architecture and featuring interiors by Chris Shao Studio, the building stands out with its distinctive precast concrete façade situated on one of the most visible corners in Lower Manhattan.

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A Look Inside a Luxury Rental Building Built With Condo Quality In Hudson Square

Georgeana — Wed, 14 Apr 2021 12:00:14 +0000

Situated in Hudson Square, 111 Varick Street is a 30-story sculpture that features 100- luxury rental residences with unobstructed skyline and Hudson River views. Interiors are designed by Chris Shao Studio.

The building offers studio, one and two-bedroom homes with an abundance of natural light and elegant features. The residences feature solar shades, elegant flooring, Bosch stacked washer and dryer, Latch smart-lock system, and a Nest smart thermostat. Residents will enjoy unobstructed views of the Hudson River and beyond, as well as dramatic vistas of Downtown and Midtown Manhattan.

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Leasing Has Officially Launched At 111 Varick With A First Look At Interior Renderings

111varickadmin — Fri, 04 Dec 2020 18:34:38 +0000

Leasing has launched at 111 Varick in Hudson Square. The 30-story building features 100 luxury rental apartments with unobstructed views of the Manhattan skyline and the Hudson River. The first batch of leasing is now available with additional apartments to go live on the development’s website in the future. We also have a first look at renderings of the interior designed by Chris Shao Studio, who was recently featured in Architectural Digest. The building is located at 111 Varick Street and features studio, one-bedroom and two-bedroom luxury apartments with leases starting around $3,000-$4,000/month.

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Hudson Square’s 111 Varick Releases Its First Batch of Listings

111varickadmin — Thu, 26 Nov 2020 22:26:22 +0000

The towering 30-story building 111 Varick has launched leasing and is expected to welcome its first residents before the end of the year. Located in Hudson Square on the western edge of SoHo, a neighborhood that is being transformed into a 24-7 live-work area thanks to a wave of new residential construction and major corporate headquarters currently being built by Google and Disney, the building will offer 100 highly detailed rental apartments with unobstructed skyline and Hudson River views.

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